5 Tips for Successful Entrepreneurship in the Digital Age


Technological changes require routine adaptations in all areas, especially when it comes to effective marketing and business success. Therefore, undertaking in the digital age is a passionate challenge, but it presents a certain sense of urgency when thinking about transformation and innovation.

That way, those who are not aware of this dynamic tend to set the pace and, in an extremely competitive market, this is not good. Want to know how to succeed in this endeavor? So check out the tips we have for you!

1. Understand the audience

Where are the niche people that your company serves? How long do they stay connected? Do you prefer social networks, blogs, news sites or educational content? What is the purpose of this audience when choosing one style or another? How and at what time do they access the internet?

Using empathy is essential to success. Even in times of great technological advancement and e-commerce, you still need to clearly define your target audience. Understanding it is also critical.

Thus, it is interesting to assume that the consumer is not interested in the product as an end, but as a means of achieving a goal – which is usually related to an immediate goal or achievement. In this way, it is fundamental to recognize habits, pains, loves, hates and, especially, the dreams of the target audience.

2. Recognize the trends and dynamics of the connected world

When it comes to e-commerce and sales, there are some quirks about the channels and how they are used. Thus, trends are being created and changes become necessary.

The most well-known internet users conduct price surveys on the web, where they comment on blogs and websites with possible complaints or compliments from other consumers. Even those who do not have access usually buy through someone of confidence, that is, the vast majority of people are already experiencing the digital age.

And we are talking about a generation that, in large part, had to learn to live with this flood of information and possibilities. How will it be in 10 or 15 years?

3. Use mobile technology

For some time the cell phone has ceased to be the privilege of some and only a device for calls or messages. This is not just about sales, but about using mobile technology as an ally in marketing strategies for effective communication and how to streamline processes.

Investing in responsive and tailored sites for smaller screens is the first step. More than 70 million Brazilians access the internet through mobile phones, tablets, and smartphones. In addition, you can perform targeted campaigns according to the user’s location.

However, the development of applications that make life easier for the public and enable greater dynamism in communication is already a necessity in entrepreneurship.

4. Put the new marketing trends into practice

Much more than ads and product exposure, current marketing is geared towards information and interaction, even because that’s what the public is looking for. In this context, a brand that questions and solves consumer problems tends to become trustworthy and approach the needs of the public.

A fan page of product information, the application of content marketing in blogs, and dedication to social networks are some of the alternatives that bring the brand closer to the consumer.

You have to go beyond the best content, also investing in improving the way it reaches its destination. Investments in design and speed are essential at this time.

5. Practice competitive pricing

The time has come when a price survey demanded time and other resources. Today, just a quick access to the internet so that the consumer has the calculation of the average practiced in the market. This is indifferent to physical and virtual stores. Therefore, practicing higher prices relying on misinformation is a mistake.

Did you see how engaging in the digital era is a passionate challenge? The transformation is daily because the world is more and more dynamic and what is tendency today may not be tomorrow. What does not change is the need for trust and closeness to the public.

Did you like the content? So stay with us and find out what to consider before investing in innovative technologies!