5 usability issues that may damage your business
Applications have increasingly extended their field of action through the growing list of connected devices: refrigerators, televisions, clocks and other Internet of Things gadgets.
However, looking at just the niche of apps for smartphones and tablets, there are already too many complications in the development of these tools, in view of usability issues.
In this post, we will address 5 of these usability issues and point out measures to be implemented in order to get around them. Let’s go to them!
1. Ignore the S.O. Android platform is not justified
The biggest challenge when developing Android apps is to make your app as compatible as possible, as there are several models and brands of smartphones with specific hardware and, most of the time, running custom versions of that OS.
This issue should be carefully considered in view of the inability to span all Android devices with your app. Therefore, a reasonable measure is to invest in developing the compatibility of your product with most of the most popular handsets.
In addition, there are excellent tools for application developers that allow the developed interface to be viewed on different smartphones. This is Design Preview, a program in which you can view your app in screen simulations of various Android smartphones.
That way you’re not just restricted to the Apple audience, you can explore the vast Android market.
2. Small fonts are a giant usability problem
Your in-app content needs to be nicely readable. In this regard, it should be borne in mind that the choice of fonts contributes greatly to the design and the correct visual appeal of your product.
The font size should be carefully planned because the reading needs to be comfortable for the user. Keep in mind that they will not be able to access your app on a thirty-two-inch 4k monitor, but on the small screens of smartphones.
In addition, conventionally used fonts are the most common ones for a very obvious reason: they allow for more fluid reading. So do not use too bold and alternative sources. In this respect, the traditional is always the best.
3. Very bureaucratic checkout process, run away from it
Checking out apps is especially painful when it comes to mobile devices (also because of the small size of their screens). Nobody likes having to type a lot of user data, like full address, phone, email, among others, on the mobile phone.
For this, a solution widely used is to enable the user to checkout through a Facebook account, for example. As the process of creating accounts on your platform is fast and uncomplicated, people will be able to complete purchase procedures or other more delicate ones on larger screens later on a computer.
4. A not so fluid navigation in the app is a demotivating factor for the user
You need to think from the user’s perspective by programming efficient, fluid and intuitive navigation paths within the application. Cautious investment in the structural part of the app causes users to return to the app more often. This is because, for him, it becomes easy to “circle” in that environment.
5. Not conducting research with different users and devices is unforgivable
Qualitative tests with users serve to achieve the feedback through which the final adjustments can be oriented. It is a mistake not to expose the project to these tests.
With these tips, you’ll be able to get around the major usability issues of an app, ensuring the success of your product.