6 Reasons Why Users Stop Using Apps
Apps have become one of the key ways in which we get ideas between us and the world around us. And this trend should only increase in the future.
In an article posted on its website, Silicon Valley analyst Andrew Chen attests that an average app loses 77% of users in the first three days after installation. After a month, 90% of users stopped using the app and at the 90-day mark, only 5% of users continue to use that app.
Reasons to stop using apps can be many: user experience, usability, lack of confidence, etc. In this publication, we’ve put together the most common ones to help you avoid them and stop losing customers. Follow us!
1. Technical problems
One of the most crucial points as to the continuity in the use of an application is certainly with respect to errors, failures and response time. Before making your application available in the store for download, make full testing with a set of registered Beta users who can give feedback on use cases.
2. Poor user interface
User experience and interface design are so important to the application that if a user is in a mess of browsing and cannot get quick gratification, he is likely to simply delete it.
UI and UX are not only about how the application looks but also about how easy it is for the user to have their problem solved quickly through their application. A good UX shows how well you understand the user problem and that you want to solve it.
3. Lack of content
When user-generated content is crucial to everyone’s experience, finding little or no content can quickly disinterest who uses it. And probably that person will not return to the app.
When creating such an application, ensure that you start in a controlled environment and within a closed user group, where you can bring multiple customer segments to the platform at the same time.
4. Too many notifications
Being annoying is another reason why users may consider leaving their application. This case is even worse because people do not forget about your company. Users do not like to be constantly bothered while using applications.
This creates a negative association with your brand, which can be really difficult to fix. That’s why the best way to deal with this problem is to use common sense and know how often to communicate with your customers.
The frequency of sending notifications may vary depending on the types of campaigns you run and the products you sell.
5. Lack of security
Your users should know that they can trust the application and provide credit card number and other data, which will be protected. The idea of having leaked data can have a very negative impact on your app’s performance and sales.
Many of the users are also not developers, so they simply have no idea what an application can actually do.
The first step for people to trust you is to declare that you will not do anything with your data. Also, you must provide them with the security seal to show them that the data is actually protected with an official protocol.
6. Bad checkouts
A good payment and finalization process will not only increase your chances of making sales but will also bring people back to your application. They will know that shopping on your platform is easy.
If you liked the tips and would like to share your questions or mention other reasons to stop using apps, leave your comment in the post!