What should I check before creating a business application?
By 2020, four out of ten virtual store purchases will be made through a smartphone or tablet. Today, these business transactions represent only 11% of the total. However, it turns out that users often search through search engines on their cell phones before closing a purchase on their computer.
With an eye on this growing market, more and more managers of small, medium or large companies have invested in creating a business application. In addition to increasing online sales, the goal is also to generate greater customer proximity, increasing brand value and engaging with consumers.
However, not just a cell phone in your hand and an idea in your head for an application will become the solution to your business problems. First of all, we need to follow 4 steps, which we present in today’s post. Come with us!
1. Invest in planning to create a business application
Before taking the money out of pocket and putting an app to run, you have to take the first step that any entrepreneur gives, regardless of their area of expertise: do a good planning.
First, you need to study the feasibility of the business. What is the investment to create, operate and keep the application running? What is the income you expect to earn from it?
Also, you need to do a study of your competitors and how they are operating mobile, as well as map out the positives and negatives of getting the project out of the role.
Finally, it is important to draw up a timeline and keep pace with product development and financial investment. This ensures that there is no mismatch between payment and delivery of the steps.
2. Test and analyze the user experience
After each step, it is important that you perform the appropriate tests. Is the product coming out as expected? What is still possible to correct here?
This step becomes easier when you choose a group of potential users from your application to help test the system and evaluate each other’s experience. This helps to identify possible problems in the drafting stage when it is easier to correct them.
3. Correct the mistakes
If you think the job is over after the app has run for the first time, you’re wrong! You need to test the usability of the app to find any irregularities that could make it difficult for a customer to use the system.
Buttons that do nothing, features that do not work, slowness in responses, difficulty loading images … These are some of the most common problems that usually appear right after the application is tested.
The error-correcting step should be in the timeline elaborated in step 1. Make sure the app will reach the client in perfect working order!
4. Count on a professional team
For an application to stop being a paper project and work perfectly, there must be perfect synchronization between professionals in different areas. After all, few people realize, but it takes a complete team for an app to come to life:
- Web designer;
- Systems Analyst;
- software architect;
- Developer front-end;
- Back-end developer;
- Database analyst;
- Test analyst;
- Project manager.
By opting for a solution that does not involve a team with that degree of professionalism, you run a number of risks when creating a business application.
Among them, we highlight the lower quality in the development of the service, the delivery not always aligned with what was agreed at the beginning of the project and the occurrence of problems after the testing phase.
So, ready to put your hand in the dough? Want to learn more about creating a business application? Contact us and see what we can do for you!